RUY GOIS

SOCIAL & BRAND · 2025 · REBRAND

Crypto wallet for the Brazilian market

Rebrand of a crypto wallet for the Brazilian market: typography, color palette, graphic system, applications and brand guidelines.

CLIENT
Crypto wallet (name withheld)
ROLE
Brand designer
YEAR
2025
DELIVERABLES
Rebrand, brand guidelines, applications
Crypto wallet brand cover
The wallet’s payment cards in a scene generated with AI

IDENTITY

Symbol, color and graphics

Icon combinations, color palette and graphic patterns from the brand guidelines.

Icon combinations
Color palette
Graphic patterns
From the brand guidelines

APPLICATIONS

Brand applications

Cards, app, stationery and merchandise.The scenes were generated with AI from the flat artwork.

Payment cards
The app on a phone held in a hand
Stationery on white paper
Polo shirt with the brand
Flat artwork and AI scenes

BEFORE / AFTER

Before and after

The previous app icon next to the new one.

Previous app icon next to the new one