RUY GOIS

SOCIAL & BRAND · 2025 · PRINT

E-scooter safety

An illustrated trifold folder about electric scooter safety for a public traffic agency.I started from stock vector illustrations, gave them one crayon texture with AI, then designed the layout.

CLIENT
Public traffic agency
ROLE
Designer
YEAR
2025
DELIVERABLES
Folder design, AI-textured imagery
Folder cover
Folder flap
Folder back

FOLDER

What you can and can’t do

The inside of the folder splits the rules into can and can’t, with an illustration for each one.

Inside panel 1 of the folder
Inside panel 2 of the folder
Inside panel 3 of the folder
Trifold folder · inside, read left to rightKey lines in EnglishPatinete elétrico → Electric scooterPatinete não é brinquedo → A scooter is not a toyNo trânsito, o maior cuida do menor! → On the road, the bigger protects the smaller!Pode / Não pode → Do / Don’tHora de estacionar? → Time to park?

IMAGERY

One hand-drawn look

Stock vectors, textured with AI so they share one hand-drawn look.

Illustration: capa
Illustration: duas pessoas patinete
Illustration: bebidas
Illustration: transito
Illustration: celular
Illustration: pode nao pode
Illustration: equipamentos
Illustration: atravessando
Images before layout