SOCIAL & BRAND · 2025 · EDITORIAL

Pedestrian safety

A pedestrian safety booklet for a public traffic agency: twelve A5 pages that walk through crossings, sidewalks, children and older pedestrians.I designed the layout and generated all the imagery in Midjourney, in one grainy, colorful look.

CLIENT: Public traffic agency
ROLE: Designer
YEAR: 2025
DELIVERABLES: Booklet design, AI imagery

BOOKLET

One color per topic

Each spread takes one topic and one background color, so the booklet is easy to scan.

Booklet, inside spreadsKey lines in EnglishPedestres · Segurança viária → Pedestrians · Road safetyLugar de pedestre é na calçada! → Pedestrians belong on the sidewalk!Seja consciente → Stay alertDe olho nas crianças! → Keep an eye on children!O trânsito é de todos. → The road belongs to everyone.Pedestre idoso → Older pedestrians

In print

The booklet as it is held and read.

Mockups