RUY GOIS

SOCIAL & BRAND · 2026 · MULTIMEDIA

Instituto RED

Creative work for a medical education institute focused on cardiology and emergency care.Static and video ads, Instagram carousels, clinical infographics, presentation decks and AI product imagery for its printed manuals.

CLIENT
Instituto RED, medical education
ROLE
Multimedia producer
YEAR
2026
DELIVERABLES
Static and video ads, carousels, infographics, decks, AI imagery
The printed manuals on a hospital desk, generated with AI

STATIC ADS

Launch ads for printed manuals

Story ads for the launch of the institute's printed clinical manuals.

Story ad 1 for the printed manuals
Story ad 2 for the printed manuals
Story ad 3 for the printed manuals
Story ad 4 for the printed manuals
Story ad 5 for the printed manuals
Stories

CAROUSELS

Practical guides for doctors

Instagram carousels that turn clinical protocols into quick reads.The covers use people generated with AI.

Practical guide 1, slide 1
Practical guide 1, slide 2
Practical guide 1, slide 3
Practical guide 1, slide 4
Practical guide 1, slide 5
Practical guide 1, slides 1–5

SLIDES

Presentation deck

Slides for a cardiology seminar, from the cover to clinical flowcharts.

Seminar slide 1
Seminar slide 8
Seminar slide 17
Seminar slide 19
Seminar slide 48
Seminar slide 62
Presentation slides

INFOGRAPHICS

Clinical infographics

A4 references designed to be printed and kept at the bedside, shown here in scenes generated with AI.

Valvular disease infographic in a doctor’s office
Heart failure infographic in an emergency room
Mockups generated with AI

AI IMAGERY

Product shots made with AI

Photos of the printed manuals, generated with AI and used across the ads and carousels.

A doctor holding the two printed manuals, generated with AI
The two printed manuals floating on red, generated with AI
Generated with AI, finished by hand

MOTION

Animated logo

A short animated version of the institute's logo.